Temporal and Orientation

About

Receptiviti’s Temporal and Orientation measures provide access to three measures of Temporal Orientation and two measures of Attentional Focus. Temporal and Orientation measures provide insight into whether a person’s language and thoughts are rooted in the past, present, or future, while the Attentional Focus measures provide insight into whether a person is focused on themselves or on external entities.

By combining Temporal and Orientation and/or Attentional Focus measures with other measures like those generated from SALLEE, our emotions engine, you can gain a detailed understanding of whether fear (one of SALLEE's 16 emotions) is associated with an event in the past, a current situation, or if it is associated with something in the future that has yet to occur.

Temporal and Orientation measures can also serve as inputs to predictive or informative models, with applications for use cases as diverse as call centres, mental health, and product reviews.

Note: Temporal and Orientation measures are labelled as additional_indicators in the JSON of the API response.

{
"plan_usage": {
"word_limit": 250000,
"words_used": 1438,
"words_remaining": 248562,
"percent_used": 0.58,
"start_date": "2021-01-01T00:00:00Z",
"end_date": "2021-01-31T23:59:59Z"
},
"results": [
{
"response_id": "ff75ed78-7373-45c8-8bc9-fe67a5980fac",
"language": "en",
"version": "v1.0.0",
"summary": {
"word_count": 3,
"words_per_sentence": 3,
"sentence_count": 1,
"six_plus_words": 0.6666666666666666,
"capitals": 0.043478260869565216,
"emojis": 0,
"emoticons": 0,
"hashtags": 0,
"urls": 0
},
"personality": {...},
"social_dynamics": {...},
"drives": {...},
"cognition": {...},
"additional_indicators": {
"focus_past": 0.5,
"focus_present": 0,
"focus_future": 0.66,
"self_focus": 0,
"external_focus": 0
},
"sallee": {...},
"liwc": {...}
}
]
}

Measures

ScoreSummaryHigh Score Sample
focus_futureThe degree to which a person is focused on the future."Tomorrow will be awesome." 0.5
focus_pastThe degree to which a person is focused on the past."I added value yesterday." 0.5
focus_presentThe degree to which a person is focused on the present."Do it today!" 0.66
external_focusThe degree to which a person is focused on people other than themselves."We make her strong." 0.5
self_focusThe degree to which a person's language is focused on themselves."I do things for me, myself and me!" 0.5

Specs and Examples

A score of 0 on any of the Temporal and Orientation measures implies that there was no language that suggests the person is focused on past, present or future. A score of >0 implies that the person is using language that relates to the past, present, or future.

A score of 0 on the self_focus measure implies that the person is not focused on themselves. A score >0 implies that the person is using language that is focused on themselves. A score of 0 on the external_focus measure implies that a person is not focused on external entities. A score >0 implies that a person is using language that is focused on external entities.

Let’s look at a couple of examples:

Example 1: What can I do? I'm helpless.

// partial response
{
"dictionary_measures": {
"focus_future": 0,
"focus_past": 0,
"focus_present": 0.42857142857142855,
"self_focus": 0.2857142857142857
}
}

The example sentence returns a score 0.28 for self_focus. This is because two out of a total seven words in the sentence indicate a focus on the self, specifically I and I’m. Similarly, a focus_present score of 0.42 indicates that three of a total seven words in the sentence show a focus on the present, specifically can, do and am.

Example 2: What will I do? I'm helpless.

// partial response
{
"dictionary_measures": {
"focus_future": 0.14285714285714285,
"focus_past": 0,
"focus_present": 0.2857142857142857,
"self_focus": 0.2857142857142857
}
}

By changing the word can to will, we see that focus_future now returns a score of 0.14 since one out of a total of seven words in the sentence indicate a focus on the future.